Seagate Takes Three Years To Realize It's Using The Wrong Branding!

Five years ago, almost to the day, Seagate issued a press release stating that it had bought EVault Inc for $185 million. This allowed Seagate to provide an online cloud-based backup service. It then renamed it to i365 in September 2008, to reflect its all-year-round availability. However, it has now made a screeching U-turn and renamed the service back to EVault. Why? Apparently, because i365 has no product recognition, but EVault has plenty. One wonders what took them so long to figure this out? You can currently see a marketing graphic about this on the EVault homepage. We have taken a snapshot of it below, to preserve it.

Source: The Register