It is a very creative way to market their vending machines.
It’s no secret that Japan is the country of vending machines (they even have models like this one now), but this is new: Tokyo-based beverage company Asahi Soft Drinks took the wraps off a vending machine [JP] that not only offers drinks but also sends out WiFi signals within a 50m radius.
The WiFi will be available for free, is accessible with multiple
devices, without registration, and for anyone to use (meaning users
won’t have to buy any drinks to go online through the machine). It’s
possible to use the web for about 30 minutes before the machine cuts you
off (re-connecting is possible, however).
After logging in, users will see various location-specific
information on the home screen, for example on local stores, or
sightseeing spots.
Starting in 2012, Asahi will set up 1,000 of the vending machines in
five different regions in Japan (Tokyo, Sendai, Chubu, Kinki, and
Fukuoka) in the first year. The plan is to roll out a total of 10,000
units in the next five years. Asahi is currently operating 250,000 vending machines all over Japan.
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