There has been excitement recently, that the much-anticipated next
generation OLED display technology for consumer TVs and computer
monitors will finally make an entrance in the market in 2012. Fuelling
this, was the announcement
last week that LG is to showcase their OLED TV at CES this month. Sony
was also due to introduce OLED TVs to consumers. However, this plan has
now been shelved, according to
The Daily Yomiuri,
with Sony only continuing to sell this technology to corporate
customers such as broadcasting companies, along with the associated
research and development into better displays. The reason for dropping
the consumer market is partly due to poor business performance in this
area, so Sony cut back on capital investment, which in turn reduced its
price competitiveness with its Korean rivals such as LG and Samsung.
This is a shame, because for a healthy and good value OLED TV and
monitor market, there need to be many players competing with each other,
which will drive down prices and increase product quality over time.
However, if OLED takes off in the consumer space, it seems very unlikely
that Sony wouldn't return to it eventually.
Sony XEL-1 OLED TV. Picture credit: engadget
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